FAQ
Questions owners ask us
Plain answers about websites, ads, follow up and marketing. Don't see yours? Ask for a consultation.
What is SEO, and do I need it?
SEO means making your website and Google Business Profile clear enough that Google knows what you do and where, so people nearby can find you. Yes, you need it, and we do SEO on every website we build. Nobody can promise you a spot on Google, and we won't.
What is AI search?
AI search means tools like ChatGPT and Gemini that answer people's questions. We set up your site so they can read who you are, what you do and where you are.
What is a Google Business Profile?
It's your free listing on Google and Maps, with your hours, photos, reviews and a call button. On our website plan, we keep your Google listing current.
Is boosting a post the same as running a Meta ad?
Not quite. A boost pays to show one post you already made, with a few controls. A real Meta ad campaign is built to get one thing, like a call or a form. It sets the goal, the audience, the budget, where it shows, a lead form and tracking, then tests one change at a time.
I need ads. What does that actually mean?
It can mean three things. A graphic is a design that looks like an ad. A paid ad is paying to put something in front of people. A campaign is the full setup: the goal, the audience, the budget, a lead form and tracking, tested over time.
What is a follow up system?
It's how your customers hear from you after they reach out or book. Your Managed website plan already includes the basic emails: booking confirmation, appointment reminders, links to reschedule or cancel, a review request after the visit, and a reminder to rebook on your service schedule. Stay in Touch With Your Customers is its own plan for any business, with or without our website. It adds promotions and offers sent to your list, relationship messages like a thank you after the first job or a birthday note, deeper follow ups, and texting, so customers keep coming back. We only text people who gave their permission.
What are hosting, a domain and SSL?
Hosting is where your website lives online, so people can open it any time. Your domain is your web address, like velpi.net. SSL is the lock next to your address that keeps visits to your site secure.
What does a marketing agency actually do? Is it just posting?
No. A marketing agency is a team you hire so you don't have to run your marketing yourself: your website, your ads, your follow up and your content. Posting is one small piece of it.
What if I just hire an employee?
You can. Marketing specialists in the Chicago area average $90,330 a year in wages, before benefits (BLS, May 2025). One person is also one more employee to manage. Our website plan is $997 one time to build your site, then $147 a month for us to keep it updated. Two separate payments: the $147 does not pay down the $997.
How do we get started?
Tell us about your business, and we set up a consultation call. On the call, we learn what you need and walk you through the plans. Once it's paid, we build your first draft within 48 hours, from what you send us, and your site is done within 2 weeks, with 3 rounds of changes.
Where do I see every service and its price?
Every service has one page with what you get and what it costs: Hands Off Website, Stay in Touch With Your Customers, Business Systems and Facebook and Instagram Ads. Every plan starts with a consultation call, so we can make sure it fits your business before you pay.
Who updates my website?
We do. On our website plan you get one update a week, up to 4 a month, 30 minutes each. Updates you don't use don't roll over to the next month.
What happens to my site if I stop?
It depends on your plan, and it's all in your agreement. Ask us and we'll walk you through it before you sign. You can also see every plan on our website plans page.
How many clients do you take on?
A few at a time, so owners get real attention. We don't have time for everybody, and your time is just as important to us.
Do you speak Spanish?
Yes. We work in English and Spanish, and we can do your consultation in either one. Every site we build comes with a translator, so visitors can read it in just about any language.
Where are you?
We're in Park City, IL, and we work with businesses across Lake County. We meet by appointment.
How do I reach you?
Ask for a consultation. English or Spanish, either one works.
Do I need a website to run Meta ads?
Not always. A Meta lead form lets people reach you without leaving Facebook or Instagram. A website still helps: it's where people check you out before they call, and it lets us track what your ads are doing.
Can I split the setup fee?
There are no payment plans. $997 one time to build your site, then $147 a month for us to keep it updated. Two separate payments: the $147 does not pay down the $997. You can pay the $997 in parts if you like, and we start the day it is fully paid. Stay in Touch With Your Customers works the same way: $797 to start, then $297 a month from month 2. Two separate payments: the $297 does not pay down the $797.
Want your time back?
Tell us about your business, and we'll set up a consultation call.